We launched the world's first Half Court Half Pub activation, where we built a fully functional indoor pub, outside, across half of a basketball court. We activated the event across 3 weekends where we held a professional 3 on 3 basketball tournament while punters could sink Hahn and watch the game in the sun.
We even created a digital component for the winning team, where we designed the ultimate champion-chip ring that the winners could use to buy Hahn from selected Hahn retailers.
