For this campaign we were tasked with creating BWS's new brand platform and came up with 'Refreshingly BWS'. We wanted to position the brand as the un-boring bottle shop, a place where people could go without judgement of what they would choose to drink. we landed on the execution of a funky pair of drinking boots strutting down the street to show that whoever you are and whatever drinking boots you wear, that you are welcome at BWS. This was a fully integrated campaign and below are the above the line assets.
![](https://cdn.myportfolio.com/5788d92d7bb33ba91344af80c6a6ed4e/d758e6af-dae6-4b7c-93ce-e50526ff15fe_rw_1920.jpg?h=41af5ac01b5c62cbfd8aded8ed5a1ed5)
![](https://cdn.myportfolio.com/5788d92d7bb33ba91344af80c6a6ed4e/62dca9da-b75a-4c8f-89ab-abe5cc347d37_rw_1920.jpg?h=7aea82c0c058f3749e42cfaca848507d)
![](https://cdn.myportfolio.com/5788d92d7bb33ba91344af80c6a6ed4e/741030fe-7eb5-4e17-9f20-71c650136b44_rw_1920.jpg?h=b434132d6317c20408c1c6e7669751c1)