For this campaign we were tasked with creating BWS's new brand platform and came up with 'Refreshingly BWS'. We wanted to position the brand as the un-boring bottle shop, a place where people could go without judgement of what they would choose to drink. we landed on the execution of a funky pair of drinking boots strutting down the street to show that whoever you are and whatever drinking boots you wear, that you are welcome at BWS. This was a fully integrated campaign and below are the above the line assets.
