Working for Guinness is a creatives dream come true and we have been lucky enough to lead Guinness in Australia, as well as create the first ever above-the-line campaign for this market. I am obsessed with craft so we made sure every step of the process was considered and unique, we shot the whole campaign on 16mm film and all in a one-shot move, this elevated the work from slick advertising to a true moment in time. we captured a bunch of 6's and 15's, below is our hero edit, some of the OOH, and Radio and there is much, much more to come.
