This is the Game Changers campaign for CommBank, where we're celebrating sportspeople changing the game in hopes of empowering more women and girls to start and continue playing sport.
We used grassroots talent throughout the whole campaign, which was an inspiring experience. Do you know how many incredible girls and women there are who are changing the game? We'll tell you, there are fricken heaps! We're sad that we had to whittle the cast down to three.
Key outputs: TVC, OOH, Social.
