FCS has long been recognized as a surfboard fin brand, built entirely around performance. However, in recent years, they’ve expanded their offering to include a range of accessories and travel products. To shift perceptions from a purely performance-driven brand to one that embodies both performance and travel, they needed a bold, clear direction.
We developed their new tagline: "FCS GO"—a simple yet powerful statement that encapsulates movement, adventure, and progression. From there, we rolled out the new brand identity across the entire marketing funnel, launching a dedicated GO product range, catalogs, OOH campaigns, and engaging content.
Below are the launch films we created to bring this vision to life.
