The opportunity to make work that drives real impact across industry is exactly why I work in advertising. This project does just that, with the potential to create meaningful behavioural change on a global scale.
As AI shapes more of the creative process, we need to make sure people with disabilities are considered from the very beginning. Better inclusion means richer, more human stories. For this campaign, we spent two weeks in an intensive AI workshop building out the platform, mining data from the Inclusively Made framework, embedding tokenism checks, casting standards, and accessibility frameworks directly into the creative workflow. to accompany and promote the platform we developed a range of assets shown below.
As AI shapes more of the creative process, we need to make sure people with disabilities are considered from the very beginning. Better inclusion means richer, more human stories. For this campaign, we spent two weeks in an intensive AI workshop building out the platform, mining data from the Inclusively Made framework, embedding tokenism checks, casting standards, and accessibility frameworks directly into the creative workflow. to accompany and promote the platform we developed a range of assets shown below.
You can use the platform here: www.inclusivelymade.ai
Here are the films we create to help people recognise and address their unconscious biases.
This is the radio.
This is how we launched the initiative.
